**Madrid, Spain** – Tendam, the Spanish fashion company operating Cortefiel, Pedro del Hierro, Springfield,Fifty, Hoss Intropia, Slow Love and High Spirits, is poised for expansion in the coming years, with plans to open new stores and enter new markets, while also prioritizing sustainability in its operations..
**Growth Strategies:**.
1. **Expanding into New Markets:**.
– Tendam plans to enter new international markets, with a focus on Latin America and Central Europe..
– The company aims to increase its store count from 2,078 in nine countries to 2,361 by 2025..
2. **Reopening of Closed Stores:**.
– Tendam is reopening stores in previously closed locations, following the lifting of pandemic-related restrictions, to further increase its retail presence..
3. **Digital Transformation:**.
– The company is investing in digital transformation to enhance online sales, including upgrades to its e-commerce platforms and offering omnichannel services..
**Sustainability Initiatives:**.
Along with its growth plans, Tendam emphasizes sustainability as a central aspect of its strategy:.
1. **Circular Economy Approach:**.
– Tendam aims to reduce waste through a circular economy approach, from reusing and recycling materials to offering repair services for its products..
2. **Reducing Carbon Footprint:**.
– The company is evaluating measures to reduce its carbon footprint, including eco-friendly transportation and energy efficiency practices..
3. **Ethical Sourcing and Materials:**.
– Tendam’s suppliers are required to adhere to ethical and sustainable practices, including fair labor standards, environmental protection, and animal welfare..
4. **Sustainable Fashion Collections:**.
– Tendam’s brands are introducing sustainable fashion collections, using recycled materials, organic cotton, and eco-friendly dyes..
**Financial Performance:**.
In the year leading up to January 2023, Tendam saw a 5% increase in sales, reaching €1.2 billion, and a positive net income of €100 million. The company expects continued growth in the coming years, driven by its expansion and sustainability efforts..
**Jaume Miquel, Tendam’s Executive Chairman, Comments:**.
