In just three years, Maxime and Jimmy Gov, the co-founders of Project X Paris, have taken the streetwear fashion label from a small startup to a global brand with a projected revenue of 300 million euros by 2027. The Gov brothers, both in their early 30s, have achieved this remarkable growth by combining their passion for fashion with a savvy understanding of the digital landscape and a strong entrepreneurial spirit..
Project X Paris was born in 2019 when the Gov brothers, who had previously worked in the fashion industry, decided to launch their own brand. Their goal was to create a label that reflected their own personal style, which they described as .
