**Chrome Hearts Files Lawsuit Over Trademark Infringement, Infringement**
**September 17, 2023**
**Chrome Hearts**, a luxury clothing and accessories brand, has filed a lawsuit against **Shein**, a Chinese online retailer, for trademark infringement and infringement. The lawsuit, filed in the United States District Court for the Central District of California, alleges that Shein has been selling counterfeit Chrome Hearts products on its website.
According to the complaint, Chrome Hearts has registered trademarks for its distinctive cross logo, hardware, and other design elements. The company alleges that Shein has been using these trademarks without authorization on its own products, which are sold at a fraction of the price of genuine Chrome Hearts products.
Chrome Hearts is seeking damages from Shein for the alleged trademark infringement and infringement. The company is also seeking an injunction to prevent Shein from continuing to sell counterfeit Chrome Hearts products.
**Shein has not yet responded to the lawsuit.**
**Background**
Chrome Hearts was founded in 1988 by Richard Stark and Laurie Lynn Stark. The company is known for its luxury clothing, accessories, and jewelry, which are often adorned with its signature cross logo. Chrome Hearts products are sold in high-end boutiques and department stores around the world.
Shein is a Chinese online retailer that sells a wide range of clothing, accessories, and home goods. The company was founded in 2008 and has become one of the largest online retailers in the world. Shein has been accused of selling counterfeit products in the past, including products from brands such as Nike, Adidas, and Louis Vuitton.
**Legal Analysis**
The Trademark Infringement and Counterfeiting Act (TICA) provides a federal cause of action for trademark infringement and infringement. In order to prove a claim under TICA, the plaintiff must show that:
* It has a valid trademark;
* The defendant has used the trademark without authorization;
* The defendant’s use of the trademark is likely to cause confusion among consumers;
* The plaintiff has been damaged by the defendant’s use of the trademark.
In this case, Chrome Hearts has alleged that Shein has met all of these elements. Chrome Hearts has registered trademarks for its distinctive cross logo, hardware, and other design elements. Shein has been using these trademarks without authorization on its own products, which are sold at a fraction of the price of genuine Chrome Hearts products. Chrome Hearts has alleged that Shein’s use of its trademarks is likely to cause confusion among consumers, and that the company has been damaged by Shein’s use of its trademarks.
Shein has not yet responded to the lawsuit, but it is likely to argue that its use of Chrome Hearts’ trademarks is not likely to cause confusion among consumers. Shein may also argue that its products are not counterfeit, as they are not identical to genuine Chrome Hearts products.
**Outcome**
The outcome of this lawsuit is uncertain. However, if Chrome Hearts is successful in its lawsuit, it could set a precedent for other luxury brands that are seeking to protect their trademarks from infringement and infringement.
**Stay tuned for updates on this case.**.
