**Google and Samsung Electronics Co., Ltd. announced today a strategic partnership to accelerate the adoption of the new Matter protocol, which will make it easier for consumers to set up, control, and automate their smart homes and devices.**
The partnership will leverage Google’s expertise in software and services, including the Google Home app and Google Assistant, with Samsung’s leadership in hardware, including its SmartThings platform and extensive range of smart home devices.
By working together, the two companies aim to simplify the smart home experience for consumers, making it easier for them to connect and control their devices from a single app or with their voice.
**What is Matter?**
Matter is a new industry-standard connectivity protocol that enables devices from different brands to work together seamlessly. It is designed to make it easier for consumers to set up, control, and automate their smart homes and devices.
Matter is backed by a broad group of leading technology companies, including Amazon, Apple, Google, and Samsung. This collaboration ensures that Matter will be widely supported by smart home devices from a wide range of manufacturers.
**Benefits of Matter for Consumers**
Matter will bring several benefits to consumers, including:
* **Simplified setup:** Matter devices will be easy to set up and connect to your home network, even if they are from different brands.
* **Seamless control:** You will be able to control all of your Matter devices from a single app or with your voice, regardless of which brand they are from.
* **Increased compatibility:** Matter will make it possible to connect and control a wider range of smart home devices from different brands, giving you more choice and flexibility.
**Google and Samsung’s Partnership**
Google and Samsung’s partnership will focus on:
* **Developing Matter-enabled devices:** Both companies will develop and release Matter-enabled devices that will be compatible with the new protocol.
* **Providing support for Matter in existing products:** Google and Samsung will update their existing products to support Matter, making it easier for consumers to upgrade their smart homes.
* **Promoting Matter adoption:** The two companies will work together to promote Matter adoption among consumers and businesses.
This partnership is a significant step forward in the development of the smart home market. By working together, Google and Samsung are making it easier for consumers to enjoy the benefits of a connected home.
**Availability**
Matter-enabled devices are expected to be available in late 2023. Google and Samsung will provide more information about their Matter-enabled products and services closer to launch..
