Never thought we’d say we saw Zendaya selling sea shells down by the seashore, but here we are!
In her first ever Super Bowl ad, the Euphoria star will twirl in a gown that can only be described as Aquata Chic. (What? You don’t remember King Triton’s other daughters?) The bejeweled turquoise dress is total sea goddess vibes and accented with shells on the bodice—not exactly the most water-friendly outfit for a day at the beach, but we’ll let it go for fashion reasons. We fully expect mermaid-inspired styles to start selling out after this commercial hits the airwaves.
On February 9, Squarespace, the website-building and e-commerce platform, revealed the full-length 30-second ad, which features a special appearance by André “3000” Benjamin. Per the company, the commercial is inspired by the classic tongue twister, Sally Sells Seashells, where Sally (Zendaya) is looking to grow her seashell selling business.
Check out the clever—and absolutely gorgeous—full-length ad below:
“As a creator myself, and a Squarespace customer since 2018, I understand the importance of having an online presence that truly represents you and your business,” Zendaya says. “I was incredibly excited to have the opportunity to work and create with [director] Edgar Wright on a story narrated by André ‘3000’ Benjamin.”
We also have a new photo of Zendaya from the ad, which honestly should be framed.
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The spot will air live during the first quarter of the game on Sunday, February 13.
And if you missed the teaser ad, check that out here:
This isn’t the first Super Bowl spot for Squarespace—it’s the company’s eighth time airing a commercial during the big event. They’ve previously enlisted A-listers like Dolly Parton, Winona Ryder, and Keanu Reeves, so Zendaya’s in very good company with this, er, company.
Honestly, it’s really nice to see Zendaya wearing something so cheerful! Her red-carpet style is daring, high-end, and always interesting, but one thing she typically stays away from is, well, whimsy. Maybe she had her fill of patterns and rhinestones during her Disney days, but if she and stylist Law Roach want to play with the princess thing a bit more, we certainly wouldn’t complain.
Elsewhere in celebrity Super Bowl news, Demi Moore and Mila Kunis have already costarred in an ad about the things they have in common. Like the fact that they went to the same high school. There’s another thing, too, but it’s mostly about high school.
As for Zendaya, Euphoria season two has everyone talking, Spider-Man: No Way Home is still killing it at the box office, and now she’s got a spot in the Big Game. It’s clear: 2022 is officially The Year of Zendaya and we’re barely a month in!
