Guillem Gallego joins New Guards Group’s marketing team
Roberta HERRERA
Guillem Gallego has swapped Barcelona for Milan. The executive, a marketing specialist and the mastermind behind the renewal of Desigual
Gallego made the announcement in a brief message on his LinkedIn profile on Thursday, January 5. “I am happy to share that I am starting a new position as senior vice president of brand and marketing at New Guards Group,” the Spanish executive posted. His new responsibilities, which he assumed as of this January, will see Gallego working from Milan, where the luxury group’s headquarters are located. Last June, the company appointed former Nike
Gallego arrived at Desigual as a key signing by the owner of the Barcelona-based company, Meyer, in December 2018. Although his career at the heart of the fashion company was limited to three years, it was a busy period marked by the renewal of the brand’s image, when it repositioned itself in order to attract a younger audience through collaborations with cutting-edge artists or designers and, unavoidably, the blow of the pandemic.
Upon leaving Desigual nine months ago, Gallego defined working for the company as a task that “was not particularly easy”, but was full of “experiences and lessons learned”.
Talent from Nike to strengthen New Guards Group
Before arriving in Barcelona, the manager, who studied cinematography at the Escola Tècnica de Cicles Formatius d’Imatge i So and graduated with a master’s degree in international marketing from the EAE Business School, spent 15 years working for the sports giant Nike. Throughout his career in the American company, Gallego held various senior positions in the communications and marketing teams. Between 2016 and 2019, working from Amsterdam, Gallego served as senior marketing director for the EMEA region.
His experience in leisurewear will undoubtedly be useful as he joins New Guards Group, which comprises contemporary luxury brands such as Off-WhitePalm AngelsReebokAuthentic Brands Group
New Guards Group was founded in 2016 by Davide de Giglio, Claudio Antonioli and Marcelo BurlonCounty of MilanProjectOpening CeremonyFarfetch
