VF Corporation, the parent company of outdoor and activewear brands including The North Face, Vans, and Timberland, has announced the appointment of Sharon Christine Day, a former Nike executive, to its board of directors..
Day’s extensive experience in the sports, fitness, and lifestyle industries will be an asset to VF Corporation as it continues to navigate the challenging retail landscape and drive growth across its portfolio of brands..
Day spent over two decades at Nike, holding various leadership positions and playing a key role in the company’s global growth and brand recognition. She served as President of Nike Direct, where she oversaw the company’s digital initiatives, retail stores, and consumer engagement strategies. Day also held leadership roles in Nike’s product development, marketing, and sales divisions, contributing to the brand’s innovative product offerings and successful marketing campaigns..
In her new role as a VF Corporation board member, Day will provide strategic guidance and support to the company’s leadership team. Her deep understanding of the consumer, her expertise in digital transformation, and her global perspective will be invaluable as VF Corporation continues to adapt to the changing needs of its customers and compete effectively in the dynamic retail environment..
The addition of Day to the board is a testament to VF Corporation’s commitment to diversity and inclusion. As a woman of color, Day brings a unique perspective and valuable insights to the boardroom. Her appointment is a positive step forward for the company and reflects its commitment to fostering an inclusive and diverse leadership team..
Day’s appointment is effective immediately. She joins a board of directors that includes a mix of business leaders, industry experts, and VF Corporation executives, all of whom are dedicated to guiding the company’s future growth and success..