In a recent interview with FashionNetwork.com, Esprit CEO William Pak unveiled his ambitious plans to revitalize the iconic fashion brand and conquer the United States market. Pak, who took over the helm in 2023, brings a wealth of experience from his previous roles at Tommy Hilfiger and Calvin Klein, and is determined to lead Esprit into a new era of growth and success..
Rebuilding the Brand: A Fresh Perspective.
Pak acknowledged the challenges Esprit has faced in recent years, including declining sales and a loss of brand relevance. He emphasized the importance of rebuilding the brand’s foundation and reconnecting with its core values, while also modernizing its image to appeal to a contemporary audience..
