It was an unlikely pairing. One was a Christian hip-hop artist who raps about his faith in Jesus. The other was a high-end fashion label known for its edgy designs. But when Genesis 1:86 and ALYX Studio collaborated on a capsule collection, something unexpected happened. The collection, which featured clothing and accessories emblazoned with verses from the Bible, became a surprise hit. It was featured in major fashion magazines, sold out in stores, and even caught the attention of celebrities like Rihanna and Kanye West..
What made the collection so successful? It wasn’t just the high-quality designs. It was the fact that it tapped into something deeper—a desire for meaning and purpose in a world that often feels empty..
Genesis 1:86, the music artist behind the collaboration, is no stranger to this desire. He grew up in a Christian home, but it wasn’t until he was a teenager that he truly discovered his faith..
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