**PUMA Celebrates Black History Month by Empowering the Next Generation of Creative Talent**.
In honor of Black History Month, global sportswear brand PUMA is launching a multifaceted campaign that celebrates and supports emerging Black designers. The initiative, titled ‘Designers to Watch,’ aims to amplify the voices and showcase the work of talented individuals who are shaping the future of fashion..
**Mentorship and Collaboration**.
At the heart of the campaign is a mentorship program that pairs rising designers with established industry leaders. The mentors, including PUMA’s Global Creative Director, Heiko Desens, and renowned designer Misa Hylton, will provide guidance, support, and advice to the mentees as they develop their creative vision and navigate the fashion industry..
**Capsule Collection**.
The mentorship program will culminate in the release of an exclusive capsule collection designed by the emerging designers under the guidance of their mentors. The collection will feature innovative and thought-provoking pieces that reflect the unique perspectives and experiences of the designers..
**Platform and Exposure**.
PUMA is committed to providing a platform for these emerging designers to showcase their talent and connect with a global audience. The campaign will include a series of events, exhibitions, and online activations that will highlight the designers’ work and stories..
**Supporting the Black Community**.
The ‘Designers to Watch’ campaign is not only about celebrating Black talent but also about investing in the future of the Black community. PUMA will donate a portion of the proceeds from the capsule collection to organizations that support Black creatives and entrepreneurs..
**Emerging Designers Featured**.
The inaugural cohort of ‘Designers to Watch’ includes:.
* **A. Savage:** A rising designer known for bold and empowering streetwear.
* **Elena Velez:** A visionary designer who explores themes of identity and heritage in her work.
* **Fe Noel:** A multidisciplinary artist and designer whose work spans fashion, photography, and multimedia.
* **Jacques Agbobly:** A London-based designer who creates unisex pieces that challenge traditional gender norms.
* **Phlemuns:** A collective founded by James Flemons, known for its innovative and conceptual designs.
**Quotes**.
* .
