In a pre-recorded video beamed into the cavernous halls of CES 2023, Tao Xu, CEO of the Chinese fashion giant Shein, presented an enticing vision of the future of clothing. And it was all about AI. Behind him, life-size digital renderings of impossibly chic models strode the runway in a mesmerizing fashion show. Each outfit was adorned with a tiny QR code that, when scanned, allowed viewers to instantly purchase the item. .
Fashion’s Big Reset: Inside the CES Unveiling of the Future of Clothing
