PARIS, March 15 (Reuters) – Fast fashion giant Shein is facing potential legal action over greenwashing claims, as authorities investigate whether the Chinese e-commerce company exaggerated the sustainability of its products and business practices..
France’s consumer protection agency DGCCRF said on Tuesday it had launched an investigation into the company following a complaint from France’s environmental watchdog, the Office Central de Lutte Contre les Atteintes à l’Environnement et à la Santé Publique (OCLAESP)..
The investigation will focus on Shein’s environmental claims, particularly regarding the biodegradability and recyclability of its products, as well as its carbon footprint and waste management practices..
OCLAESP has accused Shein of misleading consumers about the sustainability of its products, saying that laboratory tests have shown that some of its clothes labeled as .
