**AI-Based Counterfeiting at Heart of US Accusations Against Shein**.
**Introduction**.
Shein, the fast-fashion behemoth known for its ultra-low prices and trendy pieces, has come under fire from the United States government over allegations of rampant counterfeiting. At the heart of these accusations lies a sophisticated AI system that allegedly enables the company to churn out lookalike products of popular brands at an alarming rate..
**The AI System**.
According to US officials, Shein uses an AI system to scan and analyze images of designer items. The system then generates patterns and instructions that are used to create nearly identical knockoffs. This process, known as .
