**Macy’s to Open First Small-Format Stores in Northeast, Western Region**.
Department store chain Macy’s has announced plans to open its first small-format stores in the Northeast and Western regions of the United States. The smaller stores will complement the retailer’s existing fleet of full-line department stores and off-price Backstage locations..
**Northeast Expansion**.
Macy’s will open two small-format stores in Massachusetts: one in the Boston suburb of Burlington and the other in the city of Worcester. The Burlington store will open in the Burlington Mall, which is anchored by Nordstrom and Lord & Taylor. The Worcester store will be located in the Worcester Common Outlets, which is home to a variety of outlet stores..
The two Massachusetts locations will be Macy’s first small-format stores in the Northeast region. The retailer currently operates approximately 70 full-line department stores and 30 Backstage locations in the Northeast..
**Western Expansion**.
Macy’s will also open two small-format stores in California: one in the city of Roseville and the other in the city of Thousand Oaks. The Roseville store will open in the Roseville Galleria, which is anchored by Nordstrom and JCPenney. The Thousand Oaks store will be located in the The Oaks mall, which is anchored by Nordstrom and Bloomingdale’s..
The two California locations will be Macy’s first small-format stores in the Western region. The retailer currently operates approximately 50 full-line department stores and 20 Backstage locations in the West..
**Small-Format Store Concept**.
Macy’s small-format stores will offer a curated assortment of products, including women’s and men’s apparel, shoes, accessories, and home goods. The stores will also feature a variety of services, such as personal styling, alterations, and gift wrapping..
The small-format stores will be designed to provide a more convenient and personalized shopping experience for customers. The stores will be smaller than traditional Macy’s department stores, making them easier to navigate. The stores will also have a more intimate feel, with a focus on customer service..
**Expansion Plans**.
Macy’s has not yet announced any specific plans for additional small-format stores beyond the four locations that have been announced. However, the retailer has said that it is considering opening more small-format stores in the future..
The expansion of Macy’s small-format stores is part of the retailer’s broader strategy to adapt to the changing retail landscape. Macy’s has been facing increasing competition from online retailers and off-price chains. The retailer has been responding to this competition by closing underperforming stores and investing in new store concepts, such as small-format stores..
Macy’s small-format stores are designed to appeal to customers who are looking for a more convenient and personalized shopping experience. The stores are also smaller and more cost-efficient to operate than traditional Macy’s department stores. The expansion of Macy’s small-format stores is a sign that the retailer is adapting to meet the needs of its customers and compete in the changing retail landscape..
