**Guess’ International Business Continues to Perform Strongly**.
**Guess?, Inc. reported strong international performance in its recent financial results, with international sales increasing by 17.5% to $420.2 million.**.
The company’s international business has been a key driver of growth in recent quarters, and this trend continued in the latest reporting period. All regions saw double-digit growth, with Europe, the Middle East and Africa (EMEA) leading the way with a 22.5% increase in sales to $173.9 million..
Guess’s strong international performance is being driven by a number of factors, including:.
* **Expanding retail footprint:** The company has been aggressively expanding its retail presence internationally, opening new stores in key markets such as China, Europe, and the Middle East..
* **Increased brand awareness:** Guess has been investing heavily in marketing and advertising campaigns to increase brand awareness internationally. This has helped to drive traffic to stores and online sales..
* **Strong product offering:** Guess offers a wide range of stylish and affordable clothing, accessories, and fragrances that appeal to consumers around the world..
* **Favorable currency exchange rates:** The strengthening of the US dollar against other currencies has made Guess’ products more affordable for international consumers..
Guess’s international business is expected to continue to be a key driver of growth in the coming quarters. The company has a strong pipeline of new store openings planned, and it is also looking to expand its online presence internationally..
**Here is a breakdown of Guess’ international sales by region:**.
* **Europe, Middle East and Africa (EMEA):** $173.9 million, up 22.5%.
* **Asia:** $132.8 million, up 16.7%.
* **Americas:** $113.5 million, up 10.6%.
**Overall, Guess reported net sales of $828.3 million for the quarter, an increase of 11.6% compared to the same period last year.** Net income for the quarter was $58.3 million, up from $52.1 million in the prior year period..
Guess’s strong financial performance is a testament to the company’s successful international expansion strategy. The company is well-positioned to continue to grow its international business in the coming years..
