Nike has reversed its decision and will now sell replica jerseys for all national teams, including the England women’s team, following backlash over its initial decision not to produce a shirt for goalkeeper Mary Earps.
The sportswear giant had been criticized for its decision, with many accusing the company of sexism and homophobia. Earps, who is openly gay, is a key member of the England team and has been a vocal advocate for LGBTQ+ rights.
In a statement released on Monday, Nike said that it had listened to feedback from fans and players and had decided to change its policy. The company said that it will now sell replica jerseys for all national teams, regardless of gender or sexual orientation.
“We have listened to the feedback of fans and players, and we understand that we made a mistake,” Nike said in a statement. “We are committed to serving all athletes, and we should have done a better job of representing the England women’s team.”
The decision to sell Earps’ jersey is a victory for LGBTQ+ rights advocates, who have been calling on Nike to be more inclusive. It is also a sign that the company is listening to feedback from its customers and is willing to change its policies when necessary.
In addition to selling Earps’ jersey, Nike will also sell replica jerseys for other national teams, including the United States, France, Germany, and Brazil. The jerseys will be available for purchase on Nike’s website and at select retailers.
The decision to sell Earps’ jersey is a positive step for Nike, but it is important to remember that the company has a long history of supporting LGBTQ+ athletes. In 2012, Nike launched the “Be True” campaign, which celebrates LGBTQ+ athletes and their stories. The company has also partnered with the Human Rights Campaign, the nation’s largest LGBTQ+ civil rights organization.
Nike’s decision to sell Earps’ jersey is a sign that the company is committed to being inclusive and supportive of all athletes. It is a positive step forward for LGBTQ+ rights and for the company itself..