**New York, N.Y.** – Macy’s, Inc. has embarked on a strategic expansion with the launch of its first small-format stores in the Northeast and Western regions of the United States. These strategically located stores are part of Macy’s ongoing efforts to enhance customer convenience and provide a more personalized shopping experience..
**Northeast Region**.
Macy’s opened its first small-format store in the Northeast region at the Smith Haven Mall in Lake Grove, New York, on October 20, 2023. This 20,000-square-foot store offers a curated assortment of Macy’s best-selling products, including apparel, accessories, beauty, and home goods. The store also features a dedicated customer service area and a convenient pick-up counter for online orders..
**Western Region**.
In the Western region, Macy’s opened its first small-format store at the Westfield Valley Fair Mall in San Jose, California, on November 3, 2023. This 25,000-square-foot store offers a similar product assortment to its Northeast counterpart, catering to the diverse needs of the San Francisco Bay Area clientele. The store also boasts a spacious beauty department and a dedicated area for personalized styling consultations..
**Customer-Centric Design**.
Macy’s small-format stores are designed with the customer experience at the forefront. The stores feature open and airy layouts, making it easy for customers to navigate and find the products they need. The stores also prioritize customer service, with knowledgeable associates available to assist shoppers and provide personalized recommendations..
**Convenience and Personalization**.
The small-format stores offer a convenient shopping experience for customers who prefer a more streamlined and time-saving approach. The stores’ proximity to residential areas and transportation hubs makes them easily accessible for quick shopping trips or last-minute purchases. Additionally, the stores offer a range of personalization services, including complimentary gift wrapping, alterations, and personal styling consultations..
**Strategic Expansion**.
Macy’s plans to continue expanding its small-format store concept in key markets across the United States. The company believes that these stores will complement its existing full-line stores and provide customers with a wider range of shopping options. Macy’s is committed to adapting to evolving consumer preferences and providing a seamless omnichannel experience that meets the needs of today’s shoppers..
**About Macy’s, Inc.**.
Macy’s, Inc. is one of the nation’s premier retailers, with fiscal 2022 sales of $24.8 billion. The company operates approximately 720 stores under the nameplates Macy’s, Bloomingdale’s, Bloomingdale’s The Outlet, Macy’s Backstage, and Bluemercury. Macy’s, Inc. is headquartered in New York, N.Y., and employs approximately 76,000 associates nationwide..
