**Summer Summary of Footwear Industry Players**.
**Luxury Brands**.
* **Gucci:** The Italian fashion house saw a strong performance in its footwear division, with sales increasing by 10% in the first half of 2023. The brand’s signature loafers and sneakers continued to be popular, while new styles such as the chunky Rhyton sneaker and the Ace sneaker gained traction..
* **Louis Vuitton:** The French luxury brand also experienced growth in its footwear sales, with an increase of 7% in the first half of the year. The brand’s iconic monogram sneakers and loafers remained bestsellers, while new styles such as the Archlight sneaker and the LV Trainer sneaker gained popularity..
* **Prada:** The Italian luxury brand reported a 5% increase in footwear sales in the first half of 2023. The brand’s classic loafers and sneakers continued to perform well, while new styles such as the Cloudbust sneaker and the America’s Cup sneaker gained traction..
**Contemporary Brands**.
* **Nike:** The sportswear giant continued to dominate the footwear market, with sales increasing by 6% in the first half of 2023. The brand’s Air Jordan sneakers remained the most popular style, while new styles such as the Air Max 270 sneaker and the React Element 55 sneaker gained popularity..
* **Adidas:** The German sportswear brand also saw growth in its footwear sales, with an increase of 4% in the first half of the year. The brand’s Stan Smith sneakers and Superstar sneakers continued to be popular, while new styles such as the Ultraboost sneaker and the NMD sneaker gained traction..
* **Puma:** The German sportswear brand reported a 3% increase in footwear sales in the first half of 2023. The brand’s Clyde sneakers and Suede sneakers continued to perform well, while new styles such as the RS-X sneaker and the Cell Venom sneaker gained popularity..
**Emerging Brands**.
* **Allbirds:** The sustainable footwear brand continued its rapid growth in the first half of 2023, with sales increasing by 20%. The brand’s signature Wool Runners sneakers remained the most popular style, while new styles such as the Tree Runners sneakers and the Dasher sneakers gained traction..
* **Veja:** The French eco-friendly footwear brand also experienced strong growth in the first half of 2023, with sales increasing by 15%. The brand’s classic V-10 sneakers and Campo sneakers continued to be popular, while new styles such as the Marlin sneakers and the Recife sneakers gained traction..
* **Koio:** The New York-based footwear brand reported a 10% increase in sales in the first half of 2023. The brand’s Capri sneakers and Chelsea boots continued to perform well, while new styles such as the Atlas sneaker and the Torino sneaker gained popularity..
**Key Trends**.
* **Sustainability:** The demand for sustainable footwear continued to grow in the first half of 2023, with brands such as Allbirds, Veja, and Koio experiencing strong growth..
* **Chunky Sneakers:** Chunky sneakers remained a popular trend in the first half of 2023, with brands such as Gucci, Louis Vuitton, and Nike offering their own versions of the trend..
* **Dad Shoes:** Dad shoes, characterized by their bulky and retro designs, continued to gain popularity in the first half of 2023, with brands such as New Balance, Asics, and Fila offering their own versions of the trend..
**Outlook**.
The footwear industry is expected to continue to grow in the second half of 2023, with luxury, contemporary, and emerging brands all expected to benefit from the strong demand for footwear. Sustainable footwear is expected to remain a key trend, while chunky sneakers and dad shoes are likely to continue to be popular. Overall, the footwear industry is well-positioned for continued growth in the coming years..
