Zalando takes stance against mulesing

Zalando takes stance against mulesing

It emerged on Friday that online fashion giant Zalando

Photo: Four Paws/Bente Stachowske

As is usual with announcements linked to animal welfare issues around the fashion industry (such as ending the use of fur by many designer labels), the announcement didn’t come directly from the company. Instead it came from one of the non-profit organisations campaigning against the practice.

Four Paws said Zalando has become the newest brand to sign the charity’s Brand Letter of Intent “supporting a move away from wool obtained by the cruel process of mulesing”.

The company has said it will transition towards 100% certified mulesing-free wool within its own brands by 2023.  

Mulesing is only practiced in Australia, the world’s largest producer of merino wool. It involves cutting strips of wool-bearing skin from around the breech of a young lamb to prevent the parasitic infection flystrike.

Four Paws UK’s Head of Campaigns Emily Wilson

Other brands signed up to eradicate the practice include AdidasPrimarkM&SHugo BossH&M

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