The store launches with an underlining mission: to reward sneakerheads for actually wearing their new kicks out of the store with an additional discount.

“Most people can identify with that feeling of getting a new pair of shoes that you love so much, you just have to wear them out of the store,” said Garry Thaniel, GM of sneakers at Ebay. 

“The Wear ‘Em Out Store celebrates a love of sneakers, while acknowledging that sneakerheads are often balancing what they wear with what they keep in the box. Ebay is the place to find every style and every price, and now we’re offering an incentive to lace up the most coveted sneakers of the summer.” 

According to a recent survey commissioned by Ebay, the majority of respondents said they wear less than half of their collections. To that end, The Wear ‘Em Out Store is designed to encourage sneakerheads to show off their favorite styles, on their feet this summer. 

“Ebay is my go-to place to find the kicks you can’t find anywhere else,” said rapper Offset.

“For sneaker collectors like me who lay awake at night trying to decide if you’re going to wear your new kicks, Ebay’s Wear ‘Em Out Store makes light of something that haunts the entire sneaker community and gives people a new way to access the shoes they want for summer.”

Ebay is set to give attendees an exclusive preview of the Wear ‘Em Out Store at Sneaker Con Anaheim this weekend.