The gaming space can be transformed to hit tennis balls, demo clubs, play catch, shoot hoops and test out any product the store has to offer. To further celebrate New York City, the atrium also features a graffiti mural by local NYC artist, Greg Lamarche.

Finally, the location equally houses in-store services such as a full-time racket stringing maestro, leather ball customization, a golf simulator and glove personalization will be available for consumers to enjoy.

The location opened with a celebration featuring local NYC athletes and advisors like pro basketball trainer Chris Brickley, WNBA guard Betnijah Laney, NFL quarterback Mike White, MLB

“We are excited to introduce our premium brand direct retail model providing an immersive Wilson experience through innovative products, constant inspiration to play and sport-specific staff expertise,” said Gordon Devin, president of Wilson Sportswear. “New York is a priority market for Wilson as we continue to expand our retail footprint globally.”

Wilson opened its first brick-and-mortar store in its hometown of Chicago in July 2021 and a NYC pop-up store in September 2021. In May 2021, it also introduced its athletic-lifestyle sportswear collection, available for both men and women, which is exclusively available in Wilson retail stores and on wilson.com.

Next, it plans to continue its direct-to-consumer expansion with store openings in Los Angeles and Shanghai in the coming year.