The Kooples transforms Champs-ElysÃes flagship into games arcade

The Kooples transforms Champs-Elysées flagship into games arcade

Translated by

Nicola Mira

The Kooples has transformed its Parisian flagship at 93 avenue des Champs-Elysées, opened last October

The Kooples welcomes customers with a giant crane claw at its Parisian store on the Champs-Elysées – The Kooples

The rock-inspired French label – part of the MF Brands group which also owns Lacoste, Gant and Aigle – is reinventing itself under the aegis of managing director Marie Schott and creative director Capucine Safyurtlu

Tattoos and crane claw machine

After offering tattoo sessions in a pop-up studio in February, the French label founded in 2008 continues down the retailtainment road, staging a fun, engaging initiative to boost footfall at its Champs-Elysées store.

The store’s event area has been transformed into a funfair arcade, where customers can attempt to win prizes by trying their hand at a crane claw machine. The event area is also showcasing items from The Kooples

A few lucky customers will be able to win shopping vouchers worth €500, €1,000 and €5,000, as well as “a year’s worth of The Kooples looks, a total look and personal shopping sessions,” said the label. The game can be played for free (with no obligation to buy) by adults aged 16-plus.

Smaller than its shop-window counterpart, the crane machine’s claw will let a few lucky customers win items from the new collection and shopping vouchers – The Kooples

The Kooples is tapping its 300-square-metre Champs-Elysées store to explore a variety of retailtainment options, focusing on events to attract and amuse French and international consumers strolling along the renowned Parisian avenue. 

In the store’s inner areas, The Kooples is exhibiting works and installations by emerging contemporary artists

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