This $68 Bra Has a Cult Following—And Now It’s Majorly Discounted at Nordstrom

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UPDATE—JULY 19, 2022: Good news! You can now get the unbelievably comfy Natori Feathers bra during the Nordstrom Anniversary Sale 2022, where the styles are discounted more than 30%. Snag one in every color, then scroll over the find the best Nordstrom Anniversary Sale deals on fashion, lingerie, and beauty.

Natori Feathers Underwire Contour Bra


ORIGINAL STORY—NOVEMBER 24, 2021: Plenty of lingerie companies claim to sell the “world’s best bra.” But no one bra will be the “best” for everyone—people with small boobs shop differently than people with big boobs; women who are nursing have different needs than those who’ve had mastectomies. The “best bra” is what’s right for you at that given moment in your life. In the age of online reviews, though, it doesn’t hurt to start your search with the most highly rated options on the market. And if you’ve looked at all the usual suspects—the Nordstroms, the Amazons, the Bare Necessities—you’ve probably already heard about the wonders of the Natori Feathers bra. 

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