Target’s Latest Fashion Collab Is Here to Preppify Your Fall Wardrobe

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Target has long partnered with buzzy labels to bring high fashion to the masses—and its latest collection, Rowing Blazers x Target, is its most ambitious team-up yet. Long story short: More than 100 pieces will hit the retailer’s shelves (virtually and physically) on Saturday, September 23, covering apparel, home, sports, and pets. Set your alarm now, since the collection will likely sell out almost instantly.

Founded in 2017 by designer Jack Carlson, Rowing Blazers also has collaboration baked into its DNA. The brand has released collections with Babar and Winnie the Pooh, partnered with Sperry and Gucci, and even reissued one of Princess Diana’s most iconic sweaters. But through Target, the NYC-based brand is reaching its largest audience yet, bringing its modern take on preppy style to the masses.

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