Sweden’s Mini Rodini launches capsule collection with Wrangler

Sweden’s Mini Rodini launches capsule collection with Wrangler



Swedish children’s wear brand Mini Rodini has teamed up with denim brand Wrangler

“I was longing for classic, durable styles when I designed this collection. We definitely wanted to use the traditional silhouettes of Wrangler,” said Cassandra Rhodin, founder of Mini Rodini. “When I was 14 years old and treasure hunting through vintage stores in Stockholm, a pair of mega flared unwashed Wrangler jeans was coveted and now I’m excited that Mini Rodini is a part of Wrangler’s heritage and future history.”

The Mini Rodini x Wrangler limited-edition collection consists of denim and jersey styles made of 100 per cent GOTSDove

“We wanted to combine our expertise in denim with Mini Rodini’s playful designs for children’s clothing,” said Vivian Rivetti, vice president of global design at Wrangler. “Each style is designed to withstand the test of time and the many adventures of kids, with pieces that can be passed down from sibling to sibling. It was very important to maintain both brands’ commitment to sustainability. As a true Wrangler fan, Cassandra influenced the collection by creating the dove print, designing the collection, shooting the lookbook and campaign images and writing the campaign film story.”

Leave a Reply

Your email address will not be published. Required fields are marked *