Nic+Zoe appoints VP of marketing

Nic+Zoe appoints VP of marketing

Boston-based women’s clothing brand Nic+Zoe announced on Tuesday the appointment of fashion industry veteran Jennifer Hudner as vice president of marketing.

Jennifer Hudner, Vice President of Marketing at Nic+Zoe. – Nic+Zoe

Hudner joins the company with more than twenty years in fashion and retail where she has gained experience in brand building, consumer-led strategy, and creative development.

Most recently, she was head of direct-to-consumer and integrated marketing at New Balance

“Jen brings such creative talent to Nic+Zoe. I am so excited to work with her and look forward to building our brand vision together,” said Nic+Zoe founder and chief creative officer, Dorian Lightbown.

Founded in 2006, Nic+Zoe’s mission is to create collections of clothing that enhance the lives of busy, multi-faceted women everywhere. 

The brand is currently available at retailers like NordstromStitch FixNic+Zoe stores and

“I am thrilled about joining Nic+Zoe. First off, I am excited to be returning to a female focused apparel brand with an important mission,” added Hudner. 

“With a solid team already in place, I look forward to accelerating the brand’s forward momentum by driving greater awareness and acquiring new customers who don’t yet know it’s their new favorite label. And second, I will be reuniting with Avra: a mentor who shares my passion for product.”

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